Duck, Duck, Zoloft

A number of members of the Androgynous Advertising Association  found a sense of empowerment Tuesday night while reading select Baudrillard passages aloud around the nightly kampfire and s'mores roast. Specifically, they were fond of the idea that advertising represents "degree zero of meaning" within current societal structure.  Even so, the empowerment quickly dissolved into an open quarry of existential angst when they analyzed the current iteration of their advertisement for the upcoming Koop Film Festival that has neither a location nor any selected films.  The ad was shot in stop-motion and involves a complex narrative about a lonely duck that gets caught in the rain.  It is tongue-in-cheek yet "cute" all at the same time but it has nothing to do with a film festival.  If their ad has nothing to do with something that is horribly incomplete, then they have stepped behind degree zero into a world of unrealized understanding.  Sound familiar?